Maria Sanchez Otero

How I can help

Where I add the most value

Most small teams have marketing, data, and CRM living in separate worlds. I work across all three, so nothing falls through the cracks.

Three areas

01

Grow

Campaigns and creative that convert.

What I do

Paid and organic social, in-house creative production, social media design and short-form video, A/B testing, and landing page and funnel optimization.

What you get

Campaigns launched, a testing plan, and a clear monthly performance readout.

02

Measure

Tracking and dashboards your team actually uses.

What I do

GA4 and UTM setup, attribution, and dashboards in Looker, Sigma, or Power BI.

What you get

Tracking you can trust and one dashboard leadership actually checks.

03

Systemize

CRM and AI automation that runs without you.

What I do

HubSpot and Salesforce audits and cleanup, lifecycle workflows, and AI-assisted automation.

What you get

Clean data, automated workflows, and fewer manual hours.

Ways to work together

Pick the shape that fits

Project

One defined scope and deliverable, like a CRM audit or a dashboard build.

Fractional

Ongoing part-time support across all three areas, with a fixed monthly scope.

Full-time

Hiring for a growth, marketing ops, or analytics role? This is what I bring to your team.

View my resume
Tools I work in
HubSpotSalesforceGA4LookerSigmaPower BIMeta AdsCanvaCapCutPythonSQL

Have a project in mind?

Tell me where things feel disconnected and we'll figure out which of these fits.