How I Can Help
Where I add the most value
Four areas where marketing and CRM teams most often need someone to turn scattered data into a system they can actually run on.
CRM Data Systems
Lifecycle stages, lead/account scoring, field hygiene, and data models that sales and marketing both trust — so a 'qualified lead' means the same thing everywhere it's used.
Campaign Performance Reporting
Reporting built around the decisions it needs to support, not just the metrics a platform happens to export. Fewer dashboards, clearer answers.
Funnel & Attribution Tracking
A full-funnel, multi-touch view of what's driving pipeline — so budget moves toward what's working instead of what's easiest to measure.
Dashboard Builds
Self-serve dashboards that replace the weekly manual pull, built on definitions the whole team agrees on and can actually act on.