Work
Case studies
A look at how CRM data systems, funnel tracking, and reporting builds have moved specific numbers for specific teams.
Campaign Performance Reporting
Cutting Cost Per Lead by ~90% With Two Hours of Work
How questioning an agency retainer turned into the highest-efficiency campaign of the quarter
Entyre CareRead case study →
Campaign Performance Reporting
What 1,300 Ad Comments Revealed About Creative Performance
Turning a hunch about audience hostility into a quantified creative recommendation
Entyre CareRead case study →
Campaign Performance Reporting
Reframing a Benefit as a Right, Not a Program
Using first-mover position in an uneducated market to test a message pivot
Entyre CareRead case study →
CRM Data Systems
The Email Campaign That Became a CRM Intervention
Finding out why a Salesforce instance could not answer basic questions, and getting leadership to fix it
BenefitScapeRead case study →
Dashboard Builds
Automating a Daily Copy-Paste Job Out of Existence
Replacing manual Salesforce-to-spreadsheet updates with a self-updating leadership dashboard
Confidential (B2B technology client)Read case study →