Work
Case studies
Real projects across creative, analytics, and systems, and the numbers they moved.
Client and employer names are kept confidential.
01Grow
Cutting Cost Per Lead by ~90% With Two Hours of Work
How questioning an agency retainer turned into the highest-efficiency campaign of the quarter
Reframing a Benefit as a Right, Not a Program
Using first-mover position in an uneducated market to test a message pivot
Leading a Shopify Storefront Launch Through a Vendor Turnaround
From a leadership verdict of failure to a company-wide announcement
02Measure
What 1,300 Ad Comments Revealed About Creative Performance
Turning a hunch about audience hostility into a quantified creative recommendation
Automating a Daily Copy-Paste Job Out of Existence
Replacing manual Salesforce-to-spreadsheet updates with a self-updating leadership dashboard
03Systemize
The Email Campaign That Became a CRM Intervention
Finding out why a Salesforce instance could not answer basic questions, and getting leadership to fix it
Automating Paid Social Community Management with AI
Turning 100+ daily ad comments from a full-time job into a one-hour check-in
Have a problem like one of these?
Tell me what's broken or what you're trying to grow, and I'll tell you how I'd approach it.