Studio
The creative side of the work
I ran social media for a healthcare startup, from planning to design to video. Everything here I made myself.
Channels
Instagram, Facebook, and TikTok, in English and Spanish.
Cadence
Three posts a week, planned ahead on a content calendar.
Organic and paid
Content built to work as organic posts and as Meta ads.
Workflow
Designed in Canva, edited in CapCut, then scheduled, published, and adjusted based on what performed.
Posts and carousels
Reels and video
A short brand intro card used to open testimonial videos
Reel in CapCut, English
A reminder message to caregivers who put everyone else first
Reel in CapCut, English
A quick travel update visiting the Ohio office
Reel in CapCut, English
Behind the scenes on a video shoot introducing the care team
Reel in CapCut, English
Behind the scenes introducing a client testimonial shoot
Reel in CapCut, English
A lighthearted behind-the-scenes moment from a caregiver story shoot
Reel in CapCut, English
A behind-the-scenes moment poking fun at filming a serious testimony
Reel in CapCut, English