Marketing & CRM analytics — funnels, dashboards, and campaign systems that show the number that moved.
I'm Maria Sanchez Otero. I build the data systems and reporting behind marketing and CRM teams — so decisions are made on what actually happened, not what a spreadsheet guessed.
See the workHow I Can Help
A few of the ways I work with teams
CRM Data Systems
Lifecycle stages, scoring, and data hygiene that sales and marketing both trust.
Funnel & Attribution Tracking
A clear, multi-touch view of what's actually driving pipeline.
Campaign Performance Reporting
Reporting that answers the question, not just displays the data.
Selected Work
Recent case studies
Campaign Performance Reporting
Cutting Cost Per Lead by ~90% With Two Hours of Work
How questioning an agency retainer turned into the highest-efficiency campaign of the quarter
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Campaign Performance Reporting
What 1,300 Ad Comments Revealed About Creative Performance
Turning a hunch about audience hostility into a quantified creative recommendation
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Campaign Performance Reporting
Reframing a Benefit as a Right, Not a Program
Using first-mover position in an uneducated market to test a message pivot
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